Coisa Tech

Why use UTM?

It is common to ask why we should use an URL tracked by UTMs. This is the acronym for Urchin Tracking Module, that represents a bunch of parameters used right after the end of a common URL to understand what was the contact point to the users in a specific link.

Long story short, the job of UTM is established the necessary tracking parameters to Google Analytics and others tools read and compute the data.

With this you can see and monitor the traffic to each link and make a complete analysis to channels used in your marketing campaigns. The specific results of each campaign are clearer from the source of traffic. That way you can identify which marketing campaign is performing the best.

See some examples or ideas of using UTM to measure your performance:

Why use Character Counter?

The Character Counter is a very simple tool: it just counts characters and words in a text. You just need to type on the box and ther character counter will show the numbers, in real time, the count of your text's words and characters. If you prefer, you can just copy and paste the text from your Notes (or any text editor that you use) that you already have to see the count of the characters and words.

Despite being simples, the Character Counter has a few useful applications, such as turn simple the creation of text for Twitter (that allows you to write 280 characters), Google Ads campaigns (that allows you to write 30 characters for the title and 90 for the description) or even for SEO meta-tags (the sites optimization, that has 63 characters on the title tag and 160 on the description tag). Use the Character Counter and Words allows you to better manage those usages that have a limited number of characters.